Consumer shopping behavior changed substantially as a result of COVID-19, and the new consumer decision-making process can have a big impact on the content consumers need. What does this change mean for you?
Ecommerce drives in-store purchases
What we have learned is that the traditional purchase funnel no longer applies to how consumers shop today. Chapter Two of our Comp the Comp series focuses on how the shift from in-store to online impacts retail. Fill out the form below to get your copy.
