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Is the economy too cool for school?

Americans are projected to spend approximately $135 billion this year to get their kids ready to return to school and college, which is 22% more than last year. Back-to-school can be a make-or-break time of year and a critical lead-in to the holidays. Mass merchandisers, dollar stores, office supply stores, apparel companies and online-only retailers will all be competing for their share of the pie.

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What we found:

• 84% say they will shop at Walmart for BTS supplies.

• 77% say they will compare school supply prices to get the best deal.

• 46% say they will shop both online and in-store.

 

The Outlook

According to the National Retail Federation, BTS spending is second only to the holiday season for families. Families will spend an estimated $890 for kids in grades K-12 and $1,367 for those going off to college. The biggest winners this year will be the brands that are on-trend, in stock, and – most likely – on sale when parents are ready to buy.

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23-SFA-0429-Consumer Pulse 109 - Is the economy too cool for school?

 

 

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