What does holiday spending look like for consumers?
- 47% of consumers expect to spend less on gifts this year.
- 71% plan on shopping more sales.
- 51% say they will take advantage of Black Friday sales events.
Read the entire study.
Why it matters.
Despite efforts to kick off the holidays before Halloween, consumers are exercising caution, which will continue to make November and December critical months for brands and retailers. Read the entire study to see how this could impact home improvement retail.
Read the entire study.
