Home Retail Monitor

What does consumer spending look like with current home buying trends?

• 25% of Millennials considered buying a home in the past year but did not purchase one.
• 75% cited the rising prices of houses in their decision not to buy.
• 30% say prices need to decline by 15% or more to feel comfortable buying a house.

Read the entire study.

Why it matters.

The home improvement industry will rely on Millennial homeowners to fuel future growth. But only 60% of Millennials who have hit age 40 own a home. Read the entire study to see how this could impact home improvement retail.

Read the entire study.