Consider consumer spend on Prime Day.
- 78% OF PEOPLE MADE A PURCHASE ON AMAZON IN THE PAST YEAR.
- $800 IS THE MEDIAN ANNUAL SPEND ON AMAZON.
- 20 MINUTES IS THE MEDIAN DURATION PER VISIT TO AMAZON'S WEBSITE.
Read the entire study.
Why it matters.
Amazon expects its Prime Day shopping event to happen in July, which typically boosts the company's revenue and traffic to the website. 31% of consumers begin a product category search on Amazon, and 64% use Amazon to research products they intend to buy elsewhere. Make sure your brands will show up in the surge of searches on Amazon Prime Day.
Read the entire study.
