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Home Retail Monitor

Will Amazon's Prime Day reign supreme?

This week's Home Retail Monitor dives into what this year's two-day Prime Day event may yield for Amazon and brands like yours.


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Prime Day's potential impact on the retail landscape.

  • 68% PLAN ON MAKING PURCHASES ON AMAZON DURING PRIME DAY.
  • 49% ARE DELAYING PLANNED PURCHASES IN ANTICIPATION OF PRIME DAY DEALS.
  • 37% will also shop other retailers' deals on prime day.

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Why it matters.

For companies that sell on the platform, Prime Day can provide a much-needed boost to start the third quarter. Brands that are fully stocked with inventory will benefit the most from the event.

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