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Many companies have succeeded at making CSR (corporate social responsibility) programs part of their DNA.

But Cause Marketing can be hard to get right, and executives are increasingly under pressure from employees and consumers to speak up on contentious issues.

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Consider the challenges around the potential overturning of Roe v. Wade:

  • 33% are more likely to buy products from a company that has programs in place to support employees who seek an abortion.
  • 31% feel states should take legal action against companies that help employees get out-of-state abortions.
  • 38% think it is appropriate for companies to consider relocating out of states with restrictive abortion laws.

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Why it matters.

No matter how Roe v. Wade plays out businesses and brands will face difficult decisions. Companies that take a stand risk alienating a significant portion of their consumer base, while companies that don't take a stand may risk alienating their employees.

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