Inflation continues to put brand loyalty to the test. 34% of respondents in this week’s Home Retail Monitor say they are less brand loyal than they were a year ago.
This week’s Home Retail Monitor looks at these attitudes and their distinct impact on the decision-making process for national versus store brands.
Thanks to inflation, 47% of respondents say they are spending more to buy the same things they bought before. Read the entire study to see how this could impact home improvement retail.
