Retailers are hoping that early holiday sales events well ahead of Black Friday and Cyber Monday will encourage consumers to spend despite the impacts of inflation and increasing mortgage rates.
This week's Home Retail Monitor looks at how consumers will approach the upcoming Prime Early Access Sale and buy-online-pickup-in-store trends.
Consumers are likely to be particularly deal-conscious this holiday season, so brands that provide them with a good value will be better positioned to compete with inflation-weary consumers. Read the entire study to see how this could impact home improvement retail.
