Home Retail Monitor

There are a whopping 44 million renter households in the U.S. and the number of renters has been steadily increasing since the mid-70s. What does the path to homeownership look like for renters?

This week's Home Retail Monitor dives into the mindset of Millennials renting homes and how rising rent and home prices have discouraged spending.

Read the entire study.

No video selected

Select a video type in the sidebar.

What does consumer spending look like for Millennial renters?

  • 51% of renters in our survey experienced a rent increase.
  • 24% said they had to relocate because they could not afford the increase.
  • 59% expect their rent to increase in 2023.

Read the entire study.


Why it matters.

89% of Millennial renters plan to own a home someday. However, only 34% of Millennials expect to be able to purchase a home within the next two years, and another 43% think it will take 3-5 years for them to be able to afford a home. Read the entire study to see how this could impact home improvement retail.

Read the entire study.





Read the Entire Study

Submit the form to download the full report and get all the insights into how home buying trends could impact home improvement retail.