POS-Focused Retail Data Analysis

Since taking over the reins of the agency his father founded in 1984, Ged King, CEO of Sales Factory, has transformed the small company into what is now the largest privately-owned marketing agency in the region. Bringing more than 20 years of experience in advertising, marketing communications and branding insights to the table, King employs a scientific process to ensure his clients win product line reviews.  His belief in questioning standards (Why are we doing it this way? Is there a different, better way? Why can’t we…?) continually evokes new ideas and positive change for his clients.

Ged graduated from North Carolina State University with a degree in industrial engineering and began his career at Swing-N-Slide, growing the business from a $5 million company to a $50 million company. Today, Ged leads the Sales Factory executive team and is also an adjunct professor of marketing, teaching second-year MBA students at Wake Forest University School of Business.

Formerly the Vice President of Marketing for Lowe’s Home Improvement, Dave Geren began consulting with Sales Factory in early 2015 before becoming a full-time team member. Dave is currently President of Sales Factory, where he oversees the Marketing Strategy, Creative, and Communications & Content teams to guide our clients to PLR victories. Dave’s experience on the merchant’s side gives him valuable perspective on how to approach these critical meetings. 

With more than 20 years of experience in strategy, branding, CRM, and multi-channel communications, Dave has worked in large and small retail, manufacturing, and ad agency environments. He graduated with a bachelor’s degree in communications in advertising from the University of Tennessee and lives in Clemmons with his wife and son.

Jenni Becker’s connection to Sales Factory goes back to 2002 when she, as the then co-owner and President of Empire Level, hired the company as the marketing arm for Empire. Even though she sold the thriving hand tool business in 2014, the significant strategic brand work and market share growth at retail that Sales Factory and Empire accomplished together inspired Becker to reunite with the Sales Factory team a few years later as Sr. VP, Business Development. 

Having experienced the PLR process many times as a business owner, Jenni is uniquely qualified to lead a business into growth mode through a mixture of strategic planning, work ethic and positive team leadership. 

Jenni graduated with a master’s degree in Education and a B.A. in Literary Studies and Creative Writing from Beloit College in Wisconsin before earning her MBA in 2002.

After graduating from Appalachian State University with a degree in advertising, Mike spent 10 years at Sales Factory helping to lay the company’s foundation. After leaving to get experience spearheading retail channel expansion on the manufacturing side, he rejoined Sales Factory in 2020 as the head of Sales Strategy.

As the current VP of Retail Strategy, Mike works closely with clients to drive sales growth, track progress and understand every stage of the process. He is laser-focused on helping manufacturers enter and thrive in the retail channels, supporting Sales Factory’s 93% PLR win rate for clients.  

When he’s not winning PLRs, you can find Mike teaching colleagues the art of store walk, interviewing real end users on Beer with a Pro, and talking shop with industry experts on the Retail Oriented podcast.

Matt began his career in graphic design, with a Bachelor of Arts degree from North Carolina State University. After joining Sales Factory in 2009 to work on the creative side of accounts, Matt found himself drawn to understanding the science behind why consumers behave in certain ways. He was instrumental in building out the Sales Factory research team and quickly established himself as the point-person on consumer segmentation, connecting research, insights and emotion into comprehensive strategies that win PLRs.  

Matt has led these efforts for clients like Texas Pete, Char-Broil, Primo Water, Channellock and Corona Tools. By merging art and science, he knows how to break the boredom barrier and present insights in unforgettable ways.