At Sales Factory, we've talked to over 50,000 end users in the past year to be able to say, we know them well. You should be able to speak just as confidently about the end users in your category.
What's the best way to organize and analyze end user data? How are your users engaging with your category? If you know the end user better than anyone else, you can better serve them and partner better with your retailers. In your product line review, you need to prove to your merchant that you know your end user best. Make sure you watch the complete series so that you're ready to win your next PLR.