Knowing the end user's problem is one thing, but having a product that solves it is something different. Your merchant wants to partner with a company that can solve the end user's problem.
What problems do your end users have? How can you tailor your product offering to solve their problems? How can you use data to better serve your end user while building a better relationship with your merchant? When strategically addressed, knowing the end user's problems turns into sales for both you and the retailer.
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