How will you support the retailer? How do you fit into the retailer's strategy? Do you understand your end user's whole journey? Are you ready to discuss these important questions with your merchant at your next product line review?
You have to sell retailers on more than you, your brand, and your product. Every touchpoint from research to service should be considered and addressed as a part of your program. Merchants expect you to have a plan to help support the customer throughout their journey.
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